The Mastermind of Japanese Pop
8 years ago (2012), I first watched an advertisement for a phone company called 48. With flamboyant costumes that could make even Lady Gaga gasp and delightfully artificial synth beats in a language I knew nothing of, I realised I needed to find more. And through this advertisement I fell down the sickly sweet rabbit hole of J-pop. The particular song that was used in the ad was a remix of Kyary Pamyu Pamyu’s top 10 smash ‘PON PON PON,’ a shimmering pop banger featuring the winning combination of Kyary’s auto-tuned coo blended with an idiosyncratic, bubbly instrumental. It was one of the many hits written, produced and engineered by Electronic super-producer Yasutaka Nakata. One of the most creative voices in Japanese pop, Nakata has an eclectic sound, through the years experimenting with Shibuya-kei (A sunny indie-pop sound popular in the 90’s), electro house, future bass and dubstep, each artist he produces having their own signature sound too. Whether this is CAPSULE’s uproari...